New Jersey Online Casinos’ August sales a scorcher

New Jersey’s online gambling market continues to forget monthly sales records like salted peanuts thanks to the seemingly unstoppable online casino vertical.

Figures released by the New Jersey Division of Gaming Enforcement late last week show that the state’s licensed online gambling operators generated $ 41.1 million in total revenue in August, nearly two-thirds more than in 2008 same month last year and nearly $ 2 million more than last year. the previous high-water mark, which was set in July of this year.

The new record, despite the increasingly irrelevant online poker vertical posting, dropped nearly 6% year-on-year to just $ 1.7 million, spoiling an extremely rare two-month series of modest annual improvements. The online casino vertical showed no such rust and rose by 71.4% in the year to a record value of 39.4 million US dollars.

For the year to date, total revenue is up 56.6% to $ 297.9 million, with the casino vertically rising 61.6% to $ 283.45 million and poker falling 2.5% to 14.43 Million USD.

The reliable online casino juggler of the Golden Nugget was also in record mode and came in at just under $ 15 million, an increase of 83.4% over the previous year and about 100k higher than its previous record in July.

It was a dog fight for August’s runner-up status, with Resorts Digital coming in at 7.45m (of which 593k came through PokerStars’ poker operations), while the Borgata family of websites was not far from the 7.13m mark ( 411k from poker). Caesar’s Interactive Entertainment’s nearly $ 5 million was good enough for fourth place while claiming a market-leading 704k of poker.

As for the casino-only Auch-Rans, the Tropicana had a solid month at $ 4.06 million. The Hard Rock Atlantic City site family, which today includes the British giant Bet365 and the Kindred Group’s Unibet brand, posted sales of $ 2.13 million, an impressive 343% improvement over the previous year.

The troubled Ocean Casino Resort was the only online licensee to record negative growth in August, down 3.7% on the year to $ 371,622. The OCR is unique among New Jersey online licensees because it has no other operators that disparage its operating license.

About the author: Jacob Sander